our founder

nina segura founder metaspire consultingNina Segura, MA, CSSBB, CPCC, PCC
CEO | Every Day is Friday | Strategic Consulting and Coaching for Companies Who Care About Their Talent!

Nina Segura is the creator of Business Coaching On Demand, an American Express Open Forum columnist, Forbes Coaches Council member and best-selling author of Every Day is Friday The ACTT Blueprint for Leaders. She understands the challenges facing leaders today from her 17 years at American Express, where she received numerous awards for successful global programs, saving the company millions of dollars.

In 2005, ultimately deciding to leave Amex, she started Metaspire LLC, the first certified, woman-owned management consulting company in South Florida with an interdisciplinary approach, and took it from start-up to millions of dollars in sales within five years. Among their clientele are multinational companies such as MEDNAX, JPMorgan Chase, and Hewlett-Packard (HP) which have all received millions of dollars of OPEX savings because of Metaspire’s efforts.

She is a certified Six Sigma Black-belt and received her Professional Co-Active Coaching Certification (CPCC) from the highly-esteemed Coaches Training Institute (CTI) Graduating with honors from NSU with a bachelor’s degree in Professional Management and a master’s degree in Organizational Management, Nina is a CTI and NIT – SOL- NA Leadership Graduate and Certified Professional Coach with the International Coach Federation. Her work has appeared in CBS Radio, iHeartRadio, Hay House Radio, Barnes and Noble, Amazon and iTunes.

Services include:

★ Conflict Resolution
★ Leadership Development
★ Women in the Workplace
★ Customized Interactive Keynotes
★ Strategic Coaching & Consulting
★ Employee Engagement

Partial Client list: Amex, HP, Mednax, Citizens Property Insurance, JPMorgan Chase, Land O’Lakes, Citrix, Carnival Cruise Line.

Business leaders come to Nina when they want to blur the lines between work and play. Nina’s book “Every Day is Friday: ACTT Blueprint for Leaders & Entrepreneurs” hit #1 in Amazon’s Hot New Releases in Business & Money Consulting and Women in Business Categories within the first few weeks of release.

Years of Service: Over 20 years Coaching and Consulting Executives.

Certifications: Certified Leadership Coach, Certified Professional Co-Active Coach, Certified Professional Coach, Certified Organizational Relationship Systems at Work, Certified Facilitator, Certified Six Sigma Black Belt, Certified Project Manager, Certified IT Infrastructure Library.

Previous projects or services: Global Reengineering, Strategic Planning, World-Wide Cultural Change, Leadership Development, Employee Engagement, Team Effectiveness, Performance Management.

Utilization – Typical Executive Clients: Board of Directors, Business Owners, Executive Councils, Technologies, Customer Service, Marketing, Human Resources, and Finance Executives.


As founding member of Metaspire, Nina created the business and marketing foundational infrastructure. As Metaspire’s Executive Director, she is responsible for partnering with clients on clear goals and measures of success, formulating teams, increasing client profitability and ensuring engagement deliverables are delivered on time and within budget.

Metaspire is a boutique management consulting and coaching firm located in Florida that partners with national leaders in order to create the plans and infrastructure necessary to cultivate change; services include: strategic planning, business process improvement facilitation and analysis, building process management infrastructures, cultural change management, integration training and program planning.

For JPMorgan Chase, Nina led a team of Business Process Facilitators and Analysts, Lean Six Sigma Blackbelts and Organizational Developers to conduct a comprehensive strategic view of Customer Service Operations including benchmarking the customer call center experience and employee empowerment competencies for high team performance.

Nina facilitated a Blue Cross Blue Shield (Ehp) Rapid Improvement Event in order to integrate Business Process Engineering and Human Capital Development methodologies so that the proper Organizational Development & Design deliverables were provided to Operational Leaders and HR for capacity planning, career paths, job description modifications and other essential changes critical to optimal utilization of resources.

Ms. Segura co-facilitated workshops for the development of Hewlett Packard’s (HP) Global Marketing Enterprise Architecture, creating various business interaction, communication, system, and workflow models for Marketing Delivery. Through these workshops, HP realized a conservative $67M save in operating expenses within the first year. To sustain these changes, Nina led WW Marketing and Indirect Sales Black Belt Community through cultural change tools and techniques, as well as cost benefit simulation exercises.

Prior to working with HP, Nina worked as a Certified Technologies Project Manager and Organizational Development Manager for American Express Technologies Global Reengineering. She managed a global team responsible for the communication, training and cultural change management needed to sustain an extensive Capability Maturity Model Integration (CMMI) benchmarking programming that identified $200M in savings by restructuring software development processes.

After receiving her Lean Six Sigma Black Belt certification, Nina leveraged her training and began leading regional teams through process improvements and design. In one structural re-engineering effort, American Express recognized a $7M reduction in OPEX over a three-year period. The project was delivered on time and under budget.

Nina has been published by American Express Open Forum: How to Build and Sustain Customer Loyalty  and How to Train Your Customer to be More Profitable.

Client Reviews:

“Nina’s proven methods of co-active executive coaching put some of the unknowns into focus for me. Her nurturing yet challenging style had me being and moving forward in my best interest within the first session.”
— J.R., COO ABB Optical Group

“Nina facilitated process modeling workshops for the development of Hewlett Packard’s Global Marketing Enterprise Architecture. Through these workshops HP realized a conservative $67M save in operating expenses within the first year.”
— T.P., Global Marketing Operations, Hewlett Packard (HP)

“Nina provided project management support was provided for an extensive Capability Maturity Model Integration benchmarking project that identified billions in technology savings by restructuring software development processes around the (CMMI) Integration processes. We received assistance in the analysis phase of the project, tying together our leadership, roles, and processes to interpret the requirements provided by process users.”
— D.B., Former Director, Technology Global Reengineering, American Express

“Nina Segura is a rarity in the coaching profession. She brings years of consulting experience and understanding of what it takes to make a business successful, and combines those with a deep passion for living life full out. If you want to play a big game in business and in life, she’s your coach!”
— M.B., Director of Corporate Potential Grappone Auto Group

“Nina took full responsibility as a coach and consultant, not as a contractor or temporary help. She developed a good rapport with both the client and employees. Clients respect Nina, and respond well to her caring manner and firm control of both coaching and consulting services.”
— S.L. Director, Organizational Development Kaplan Inc.

“Nina is more than just very bright and in possession of a rich array of content knowledge and tools; she draws upon a powerful intuition that enables her to ask pointed questions and show the way forward strategically. Plus, she can be very warm and funny!”
— M.S., Co-Founder of Art of the Future

Organizational Development support for an extensive Capability Maturity Model Integration benchmarking project that identified $200 Million in technology savings by restructuring software development processes. We received assistance tying together leadership roles, and processes.

-- Daniel Bovarnick, Former Director Technology Global Reengineering American Express