strategic marketing planning
Clearly communicating your competitive advantage begins with understanding your strengths, weaknesses, opportunities, threats and industry trends. Most importantly, evaluating your product and services from a market perspective (responding to the voice of your customer and understanding environmental factors).
Looking at your organization from this strategic marketing perspective helps bring more focus into the critical and vital components of advertising campaigns and sales plans – in essence all of the work surrounding your product or service. This results in increased referrals. Below represents the inputs and outputs of our Strategic Marketing (Growth) Planning Process.
Metaspire consulting also offers a comprehensive marketing services program that can fit well to create or enhance all Strategic Marketing Plans.
This model comes from our Strengths, Weaknesses, Opportunities, & Threats (SWOT) assessment. The circular red arrows represent an Opportunity, the multi-colored disks show necessary Capabilities, the Target symbol represents Goals and the Bar Charts symbolize Measures and Metrics. It is a visual representation that launches action planning.
marketing process consulting
Metaspire’s Marketing Process Consulting is comprised of:
- Strategy Development
- Campaign Analysis and Improvement
- Fulfillment Enhancement
- Kit Optimization
- Quality Assurance/Error Reduction
- Marketing Automation
Our process consulting and coaching sessions focus on value added activities resulting in:
- Increased customer satisfaction
- Reduced unnecessary costsDecreased campaign cycle time
Improvement in Lifetime Value
- Decreased time to market
Get started on your Strategic Marketing Plan today by requesting your free assessment to see how we can help your bottom line.
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“Able to organize complex projects and processes, distill them to their core essentials and deliver the desired end result. Extremely helpful in re-engineering our Direct Mail acquisition timeline and significantly accelerate our time to market.”
–Michael Elliott, Senior Vice President
Marketing RBS Royal Bank of Scotland.